What is Domain Reputation in Email Marketing?

What is Domain Reputation in Email Marketing?

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What is domain reputation? determines how trustworthy and credible your website is, according to search engines like Google. It’s decided by many factors, some within your control and others not so much. In email marketing, it plays a huge role in email deliverability. Having a strong and enhanced domain reputation leads to better email delivery and more lead-to-customer conversions.

Email Domain Reputation: Navigating the Landscape of Trust

Email reputation is a score, and it’s determined by the behavior of your sending domain (your brand’s URL). If you send high volumes of emails that trigger spam flags or get marked as junk, your domain reputation can take a hit. Consistent best practices and a focused approach to sending can enhance your reputation.

A domain’s reputation is also influenced by the actions of mailbox providers and ESPs. The vast majority of these organizations monitor their own feedback loops, which can impact your domain reputation. For example, if you’re sending from a shared IP and your domain is included on a blocklist, it can impact how quickly your messages reach recipients.

To maintain a healthy domain reputation, it’s important to check your reputation on a regular basis and stay up-to-date on any changes that occur. There are a few tools you can use to do this, including the free McAfee tool TrustedSource. It will provide a report listing your domain’s status, characterization, and reputation, and you can use the data to adjust your email practices. You can also use Google Postmaster Tools to monitor your domain’s reputation and see any sudden upticks in spam complaints.

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