The filmmaking process doesn’t end with “lights, camera, action!” or when the last shot is captured. Post-production is the next, and sometimes most significant, stage in creating a finished film or video that tells an engaging story to an audience.
Post-production definition is the editing, mixing and adding of visual and audio elements that make up a final production. It encompasses all footage editing, sound design, color grading and visual effects work that happens on films, TV shows, commercials and music videos. It is the specialized role of the editor who stitches together compelling sequences, sound designers that create immersive and realistic soundscapes, colorists that fine-tune the overall look and feel of the production and visual effects artists that bring a director’s vision to life.
The Art of Persuasion: Crafting Memorable TV Commercials through Video Production
The director and producer continue to exert influence on the final product even after shooting is done, approving edits and providing feedback. Their direction helps to ensure that the final product is a true representation of their creative vision and resonates with audiences.
Graphic editors assemble and manipulate video and audio material to add titles, credits, chyrons and other related graphics. Although these elements may seem minor, they are critical in setting the tone and style of a movie, TV show or commercial. They can add tension or drama with the use of a slow-motion effect, alter pace with different viewpoints and establishing shots, and pull an audience into a scene by using framing and composition.